Inbound calls are one of the most fruitful ways to grow your business. According to statistics, on average, inbound calls close 33 times faster than a web lead and 4-5 times faster than an outbound call. Other than that, you can save costs, increase productivity, revenue and your customer satisfaction as well! In this blog, learn how to increase inbound calls for your business and ultimately boost your sales and conversions with these 15 important tips.
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What are Inbound Calls
When a customer calls your business instead of the other way around, it is called an inbound call.
Your helpdesk offers them customer support or your sales team helps them close a deal, depending on the customer’s intent.
However, that does not mean you shouldn’t reach out to them by yourself as well! Voice support is a major part of customer support, both inbound and outbound.
Most businesses usually outsource their calling services to third-party companies and call centers. This helps them save costs, focus more on their internal operations, and boost customer satisfaction scores (CSAT) through expert, multilingual call agents.
Learn more about outsourcing: The Ultimate Guide to Outsourcing Customer Support
15 Tips to Increase Inbound Calls
Increase your Customer Reach
Increasing customer reach will increase the number of inbound calls. Sounds obvious, right?
However, sometimes we aren’t focusing on increasing our reach and keep on implementing the same old tactics.
One of the ways to increase your reach is to attract customers who are away from your business.
This can be done by optimizing your website through SEO, offering incentives to people, and listing your business on online directories such as Google My Business and Yelp.
Another thing you can do to increase customer reach is to push your retained customers to provide feedback.
People trust social proof a lot – so make sure you’ve got that on your products or services in the form of ratings and reviews.
Lots of positive reviews and ratings will help you get more calls for your business.
You can do this by offering customers discounts if they provide feedback.
Customer feedback will not only tell you about the weak points of your business, but it will also help you drastically increase the number of inbound sales calls for your company.
Use Social Media Marketing
Social media has changed the way people communicate with each other, and the ways they seek information.
This is why you absolutely need to advertise your product or service on social media to draw in inbound phone calls.
Make sure to look into the analytics of your social media pages.
Most of the platforms let you know when your users are the most active.
Leverage this data to your benefit and post on social media during the hours when your followers are online.
Remember to use specific hashtags in posts so you can reach the people you are trying to reach and attract the most targeted audience.
Be active on social media, and put your phone number out there for people to see.
Do you have a Facebook page? Then make full use of the Messenger app.
You can add a direct chat function to your Facebook page, which lets people chat with your business in a more casual, intimate manner.
In short, post on your social media pages during active hours, add direct chat options, provide good customer service, and enjoy your inbound sales increasing.
Leverage Email Marketing
When it comes to inbound calls, email marketing is one of the most effective ways to increase them. There are numerous reasons for this.
The first is that email is one of the most robust digital marketing platforms. Emails go out on a daily basis, and there’s a professional element to them.
Furthermore, according to Statista, email marketing revenue is estimated to reach 11 billion by the end of 2023.
If you aren’t investing in email marketing, you’re missing out!
However, you need to make sure that you send out better, more personalized emails to your subscriptions.
The competition in email marketing is high, but if you can leverage it to your benefit, you’re bound to get more calls for your website!
Invest in the Right Call Tracking System
Getting more inbound calls isn’t just about providing more traffic to your website. It’s also about getting the right people on the phone.
You can’t turn people away at the door, but you can’t get them to open it either.
So, there’s got to be a system in place that allows you to call people who actually want to buy from you.
That’s where call tracking systems come into play. You can track calls, and even how long they take to connect.
Consider placing a call profile on each prospective lead, and you’ll gain deeper insights into each inbound call traffic.
Having a system in place to get these inbound calls means you’re making the most of your marketing efforts.
Create a Compelling Landing Page
Landing pages are an underrated marketing strategy, and in my opinion, they’re one of the best.
You don’t get a lot of shots when it comes to web traffic – you only get a few. Once people click on your website and they don’t like what they see, they’ll hardly come back.
Moreover, even Google will discard your efforts and push you down the rankings if you have a high retention rate.
Make sure your landing pages are fully optimized. Make use of the phenomenon known as conversion rate optimization (CRO ).
Get your landing page designed by an expert designer.
Include social proof, create urgency, give incentives, and ask the visitor to subscribe to your newsletter, and watch your inbound calls increase.
Even if the landing page is that of a blog, make sure it is fully optimized.
Start with the blog. Include a sign-up form on the site. Figure out what questions people have when they see your post, and then create an offer to address them.
This is a simple strategy that can drive tons of subscriptions and calls to your business!
Invest in Video Marketing
Many businesses still don’t realize the importance of video marketing.
Videos are the new black – people like to watch videos way more than they like to read or listen.
On your website, either upload a well-made video that explains how your business works, a case study of a client who has worked with you, or even simply a compilation of your customers giving their feedback.
You can even have a video on your landing page, combined with a sweet call-to-action to increase inbound calls.
Improve Your Website’s Design and Performance
I’ve mentioned this previously as well – improving your website’s design and performance has a direct correlation with increased sales.
I think the best marketer is the one who doesn’t think like a marketer but a customer.
No visitor wants CTAs, pop-ups, and emotionally triggering words spread out in a chaotic manner on your website.
Such an overwhelming design can cause the bounce rate to increase and eventually a decrease in the rankings.
To increase inbound calls, make sure that your website gives the visitor a breezy feeling without forcing them to click anywhere.
An improved website design will lead to an increase in website traffic as well as inbound sales calls.
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Offer Incentives for Making a Purchase on the Phone
These are typically called “warm calls” and include the idea of increasing customer loyalty to your business by giving them a discount on a future purchase.
These incentives work best with items that are useful to customers such as appliances, electronics, and home products.
The reason for this is that these kinds of products are the first to get outdated.
So when a customer has the desire to get a new product, they are more likely to shop with a retailer who offers more incentive for buying now.
Incentives will provide a clear reason for people to call you on the phone. Even better is if the product is free or money-saving, then it will encourage them to make the call to find out more.
Provide Excellent Customer Service
In the modern world, calls are more often made after a customer has interacted with the business first over chat.
A lot of businesses make the mistake that they don’t pay as much attention to chat as they do calls.
Live chat has huge conversion rates and a lot of other benefits. Provide stellar customer service on messages and watch more inbound calls come in.
If you don’t have an in-house customer service team, outsource it to a company.
Customers want to have great experiences with your company, and if they are dissatisfied, it will turn off a lot of your inbound customers.
Recommended: The Complete Guide to Outsourcing Customer Support 2023
Develop a Voice that is Unique to Your Brand
One way to stand out and get inbound phone calls is to develop a unique voice for your business. The longer your business name is, the more unique you’ll be.
Create a friendly and consistent voice. Include questions in your marketing and social media.
These questions will encourage your customers to call in. Use social media to stay in touch with customers.
Promote your company by sharing company updates and new products or events. Participate in online events.
They will draw in customers that haven’t heard about your business before.
Include the phone number in all of your marketing materials. This will give your prospects something to call you on if they need help.
Greet people as they call. Tell them who you are, and what you do.
Recommended: Contact Center vs Call Center: Which is Better?
Boost Your Website’s SEO
It might seem too simple, but increasing your website’s SEO rankings can be a great way to generate more inbound phone calls.
If your website ranks highly on Google, and you’ve got the tools to monitor it, you’re sure to see the direct result.
You can boost your SEO by including relevant keywords in your pages. The keywords should be ones that your visitors are searching for.
This will boost your site’s ranking and therefore your inbound phone calls.
If you aren’t using Google analytics, or you aren’t sure how to use the tools, you may not know how to improve your ranking with Google.
Make sure that you are using both internal and external links to your site. Inbound links can increase the chances of your site being listed for a search related query.
The more you rank for keywords in SERPs (search engine results pages), the higher chances of an increase in inbound calls!
Implement a CRM system
A CRM is a database that helps you keep track of prospective customers.
CRMs are a great tool, because they let you organize leads and connect you with customers.
You can either use a free CRM, or pay a monthly fee to a company that specializes in CRM software.
The days of the phone list are over. Inbound marketing is crucial for your business, and a CRM system is your best tool to get inbound calls from customers.
But, you can’t get customers without the leads, and leads without calls. If you already have a product or service, use a CRM system to be able to get inbound calls from potential clients.
Having an established relationship with them is what can get them to call you.
A CRM system will allow you to track leads, and analyze the leads that your company generates.
Then, you can use these leads and convert them into sales. It will also allow you to follow-up on leads that have gone cold.
Not all leads turn into customers. Having a CRM system is a must have for any successful company.
Use the Right Keywords When Marketing
Include phrases like, “free shipping,” “last day to order” and “one size fits all” into your marketing materials. These are keywords people use to search for products online.
If you aren’t utilizing the right keywords on your social media profiles, your business will have a hard time generating inbound calls.
Start by adding inbound keywords to your account name, profile picture and your tweet handle. You should also add inbound keywords to your ad copy for each social platform.
Get More Reviews on Your Website
Having reviews is one of the best ways to generate leads.
Over 85% of people trust reviews as much as personal recommendations, according to the American Society of Advertising Agencies (ASAA).
That’s why having lots of reviews is a smart move. People buy more when they know that a business offers good customer service and that they have a variety of options to choose from.
While your reviews may be important, don’t stop there. Ask your current customers if they can also leave reviews about your company.
Customers have an incentive to do this for several reasons. First, they want to give you a glowing review so that they’ll be able to recommend your services to their friends.
Second, if your business doesn’t have great reviews, potential customers won’t be considering you their first choice.
Write Original Content
The best content sells.
Writing original content and having a proper content marketing strategy helps websites gain massive amounts of traffic.
Some of this traffic becomes leads, and some of those leads become conversions.
Start a blog for your website if you haven’t already, or look for your top performing blog post. Optimize it as much as you can and make sure your phone number is visible!
A clear, appealing CTA (call to action) for phone calls will must increase inbound calls for you.
You can also include this content in your profile. This content can be listed at the top of your profile.
Your profile should contain a brief summary of what you do and why you’re an expert.
Using your blog to market your business has many benefits. You can increase your traffic. Since traffic is the most important factor for conversion rates, you want to rank higher than your competitors.
Conclusion
In conclusion, if you’re looking to take your business to the next level, increasing inbound calls is a powerful way to achieve that goal.
By focusing on strategies that attract potential customers, such as investing in the right call tracking system, leveraging email and social media marketing, and creating a compelling landing page, you can increase inbound calls for your business.
Additionally, providing excellent customer service and developing a unique brand voice can help you build a loyal customer base that trusts your business and is more likely to recommend you to others.
Boosting your website’s SEO, improving your website’s design and performance, and getting more reviews on your website can also help drive more inbound calls and sales.
It’s important to remember that increasing inbound calls is an ongoing process that requires continuous testing and optimization.
By tracking your results and adjusting your approach as needed, you can refine your strategy and achieve even greater success.
In summary, by implementing these proven strategies, you can increase inbound calls, drive more sales, and eventually achieve long-term growth and success for your business.
So don’t wait any longer, start implementing these tactics today and watch your business thrive!
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Frequently Asked Questions (FAQs)
What is the difference between inbound and outbound calling?
The key difference between inbound and outbound calling is that inbound calls are initiated by the customer seeking assistance, while outbound calls are initiated by the business looking to sell its products or services.
Inbound or outbound calling, which is better?
Whether inbound or outbound calling is better depends on the specific goals and needs of the business.
Inbound calling is better for businesses that primarily focus on customer service and support.
Outbound calling is better for businesses that need to proactively reach out to potential customers to generate leads, build brand awareness, or close sales
What are some best practices for generating more inbound calls to my business?
Some best practices for generating more inbound calls to your business include optimizing your website for search engines and mobile devices, creating targeted and engaging content that appeals to your target audience, using call tracking software to measure the effectiveness of your marketing campaigns, and providing excellent customer service to encourage repeat business and positive word-of-mouth referrals.
Note: Shamoon Younas contributed to a previous version of this post.
