Sales outsourcing is becoming a common practice for all types of businesses in the US, Canada, the UK, and Australia.
The idea mostly attracts startups, and the reason is simple – SAVING COSTS!
Startups are always looking to save every cent of their money because that’s the fuel that keeps their business running.
They usually keep their product and engineering teams in-house while outsourcing repetitive tasks to countries with lower wages.
For example, in the USA, hiring a sales agent costs $20–30 per hour. However, the same agent at HiredSupport starts at $7 per hour – a huge saving!
Anyway, we will discuss everything in the coming sections. Some of the topics I’ll cover include:
- What is Sales Outsourcing in 2025?
- In-House vs. Outsourcing Sales: How to Make the Right Decision?
- And if You’re Outsourcing, Here are Some Types to Consider.
Cool, let’s dive into the article:
What is Sales Outsourcing in 2025?
Let’s start by explaining the process of sales outsourcing.
In short, sales outsourcing refers to allocating certain sales-related tasks to an external team instead of hiring an in-house team.
Collaborating with an outsourcing sales team means you get access to a dedicated team with expertise in generating leads.
This way you can focus on core business operations without worrying about the sales operations.
To understand this point further, consider the following example:
Beckon Home is regarded as one of the leading vacation rental management company companies.
They focus on customer satisfaction and hospitality, which are the lynchpins of their success.
Everything appears good on paper, right?
However, there came a time when Beckon Homes needed to expand the hospitality team to scale its business.
This is why they got in touch with HiredSupport to gain the services of our dedicated outsourced sales and marketing team.
By collaborating with their team, two of our dedicated agents worked around the clock to ensure an excellent standard of sales-related services at an affordable rate.
This is how we exceeded their expectations:
- Provided Exceptional Customer Service
- 44% increase in customer satisfaction score
- The number of satisfied customers increased to more than 275k.
This is just one of the many examples of how putting trust in an outsourced sales team can prove valuable for your business.
And no wonder why more than 70% of the companies in the corporate sector outsource their services.
In-House vs. Outsourcing Sales: How to Make the Right Decision?
Now the big question:
For sales-related operations such as lead generation and sales development, should you hire an in-house team or utilize the services of a top sales outsourcing firm?
There are pros and cons of both approaches – there’s no right or wrong method.
You should hire a full-time, in-house team if:
- Cost is not the deciding factor
- You need more control over the recruiting process
- Confidentiality and security of data is important
On the flip side, select a sales support outsourcing if:
- Operations require scaling up and scaling down
- Need to save costs
- More efficient sales services are required
- You want immediate access to the team
Which Outsourced Sales Service is Best for Your Business?
Now, we will explain the types of outsourced sales services, underlining their advantages and use cases.
1. Sales Strategy
At the heart of every successful sales operation is an effective sales strategy.
This methodology ensures that every team member of the outsourced sales team understands the customer’s needs and can effectively pitch your business’ products and services.
But what are the steps involved in creating a sales strategy?
- Identify the needs of the customers
- Create a compelling value proposition
- Set specific goals to be achieved
- Devise an effective communication approach to turn prospects into customers
- Regularly review sales metrics and key performance indicators (KPIs)
Have a look at this example to understand how this approach works.
Suppose a startup is struggling to close leads and convince customers to buy their product.
This is happening despite the fact that their product is fully functional and better than competitors.
Now the task of the outsourced team is to devise a compelling sales strategy to turn prospects into customers willing to pay for this product.
This is how the sales team tackles this challenge:
- Request customer feedback to find the demands and needs of the customers. This way they will find out how agent-client communications can be improved.
- Now the sales team understands the customer pain point and creates a value proposition accordingly that convinces the customers.
- Determine the best approaches to reach potential customers.
- Ensure the set KPIs are being met
This is one example of how establishing clear guidelines and set rules can make sure that the outsourced sales team effectively communicates with potential customers to close the deal.
You got the idea, right?
2. Sales Development Model
First, let’s define this approach:
It is one of the initial stages of the sales process in which the outbound sales team reaches out to potential clients in order to promote their services.
What’s the objective? To convert more leads into customers.
The team members tasked with this job are known as Sales Development Representatives (SDRs).
Suppose a business is struggling to close leads despite outsourcing the sales services.
After a thorough analysis, the business owner decides to hire multiple SDRs to generate interest among clients and ensure smooth initial communication.
After a certain time period, the result is:
- More engaging conversations with the clients
- More calls booked with the potential clients
- Potentially greater number of paying customers in the long term
This graph underlines the relationship between a greater number of calls made by SDRs and the conversion rate:
3. Appointment Setting
Just as the name suggests, appointment setting involves the process of conducting meetings between potential clients and the outsourced team representative.
These are the main steps involved in this process:
- Research and compile a list of clients who have shown interest in our services
- The outsourced sales team conducts meetings with the client
- The lead is closed or a date is set for a follow-up meeting
Now, suppose, as a business owner, you have decided to collaborate with the sales outsourcing team. This means that you are not directly involved in this process.
The process of setting the appointments and dealing with the clients is performed by the outsourced sales team.
More timely appointments scheduled and effective communication with the clients means more chances of converting leads into potential clients.
At HiredSupport, our outsourced sales team is always available when it comes to scheduling meetings with clients and converting prospects into paying customers.
Our team ensures that appointments with potential clients are successfully conducted while maintaining clear communication to maximize lead conversions.
This way, you can focus on core business operations!
Isn’t that what you want?
4. Email Prospecting Strategies
How many times have you received promotional emails from other brands enticing you to purchase their products?
Well, this is exactly what an email prospecting strategy represents: targeting potential customers through promotional messages.
The goal of the outsourced sales team is to send emails to clients who contacted the call center but decided not to avail of the customer support service for some unknown reason.
With the help of such effective email campaigns, your prospects are more likely to be converted into paying customers – you get more clients for your business!
This chart highlights the key benefits of this approach:
Just to give you a heads-up, at HiredSupport, we have a dedicated team of email outsourcing agents who provide services at just $7 per hour.
Our outsourced email support team increases customer satisfaction scores by 23%.
Sounds compelling, doesn’t it?
5. Sales Funnel Optimization
As a startup owner, what if you realize that a large number of leads are not being converted – the conversion rate is drastically lower than expected?
It is a fact that only a small percentage of unqualified leads convert into clients – only 22% of the users who enter the sales funnel turn into paying customers.
Souce: Wikipedia
This is where the process of sales funnel optimization becomes very handy to enhance the conversion rate!
After comprehensive research, the sales team analyzes funnel performance, optimizes outreach strategies, implements smarter conversion approaches, and identifies areas of concern.
So, what’s the outcome for the business?
- Higher Return of Investment on Business
- Higher Customer Satisfaction Score
- Stronger Brand Awareness
- Converting more prospects into clients
As a leading sales outsourcing company, HiredSupport ensures a maximum number of prospects are converted into paying clients with sales funnel optimization techniques.
How To Choose The Right Sales Outsourcing Company?
To help you find the ideal sales outsourcing company, we have highlighted these factors:
1. Check the Company’s Track Record
Imagine selecting an outsourcing company with no proven track record of successful sales operations.
Or trusting an organization with no background in sales-related operations.
Sounds weird, right?
This is the reason why a business owner performs comprehensive research, and looks for online client reviews about outsourcing sales companies before making an informed decision.
Better safe than sorry!
2. Focus on Cost Effectiveness
Every business owner prioritizes cost optimization—it’s an undeniable fact.
The major factor behind outsourcing your sales services is saving costs.
So, does it make sense to choose a sales outsourcing company that charges a hefty fee for their services?
Probably not! The goal is to find a sales services provider that delivers high ROI without breaking the bank.
If you are searching for a budget-friendly sales outsourcing company, HiredSupport offers these services at the most affordable rate of $7 per hour.
3. Consider Scalability and Flexibility
Before outsourcing your services, you must consider the fact that over the coming years, your business model is more likely to expand.
In such a case, scaling the sales operations becomes the need of the hour.
This is why you must select an outsourcing company that can adapt to your shifting business needs.
An outsourcing company that adapts as per your requirements handles an increased volume of leads while ensuring the conversion rate does not decrease.
Conclusion
Long story short, outsourcing your sales-related services helps you save money while increasing the conversion rate.
With a reputable sales outsourcing team, you will be able to close more deals without the hassle of a recruitment process.
If you are looking to avail services of an exceptional sales support outsourcing team at an affordable rate, there’s no better option than HiredSupport.
Fill out this form today, and discuss your requirements with our customer service representatives.
